Its seems like it was just yesterday I was heading over to the cinema to watch the highly anticipated summer flick Transformers. After watching the movie however, I didn't come home to look up things about the movie but instead facts about a movie preview I saw.
Anyone who saw the movie knows the movie preview I'm talking about. After it was done showing on the screen, I watched as everyone in the packed movie theater turned to the person next to them and began discussing what in the world the movie could be about, or more importantly, what the name of it was.
I'm talking about the new J.J. Abrams movie that doesn't even have a title attached to it yet. Since the human mind needs closure, the title 1-18-08 (its release date) has become the known name.
The movie preview opens up as we watch a farwell party going on for a man named Rob who is currently leaving NYC to live in Japan. The party seems to be going fine, that is until the power goes out. Pedestrians run to the street to see what the noise coming from the center of the city is caused by. The coolest part of the preview is that it looks like it is shot entirely through a home video camera. Then we hear another roar, and the Statue of Liberty's head comes flying into the street.
J.J. Abrams, who is most commonly known for his hit television series Lost, is partnering with Paramount in keeping the project extremely secretive. Many speculations have come out since the release of the trailer including the idea that the movie is perhaps named Cloverfield, all that the fans know is that the movie centers around a monster attack in NYC.
With such a simple idea of not putting a title to a good movie, Paramount has created one of the most highly anticipated movies of the new year. On its release date, searches for the movie spiked up an impressive 88% with fans trying to figure out what exactly the movie was all about. If you think about it, if they did attach a title to the movie, I don't think fans would have been equally impressed. I'm sure they would have still looked for it, but not like they have been. People are always intrigued to find the answers to secrets, which is exactly what this movie is doing. The studios even went as far as to not even release the trailer to any news corporations and tore it down for the internet, making the movie theater one of the only places to see the trailer. Paramount took a simple idea of buzz marketing and pretty much used it to its full advantage. Props to Paramount.
Want to know more? Hope on over to my bestest buddie Jovanna's Viral Marketing page for her interpretation on the buzz marketing sensation known as 1-18-08.
3 comments:
Yea I agree that this movie looks like it could be pretty cool. I didnt know that it was the same guy that did Lost, but now that you say that I can definitely see Abrams doing something like this. he is all about the mystery and twists and turns.
2 good posts - and good comments
10 points
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