So I'll be the first to admit I'm not the avid movie guy I used to be. College and sports have definitely taken a toll on the marketing messages I see and hear for new movies coming out so I feel if studios marketing campaigns can reach me, then they are good enough to blog about.
Well, that is...most of the time. Have you seen the trailer for Dragon Wars (or what people on the street are callin' it, D-Wars)? The answer to that is most likely. Have you seen the actual movie? The answer to that is most likely not. The movie was created by Director Hyung-rae Shim and stars Jason Behr (better known for his character of Max Evans on the WB's Roswell) and Amanda Brooks. What a lot of people don't know is that the movie was actually created in large part for the South Korean audience and is a sequel to the 1999 un-smash hit Yonggary, which was later brought over to the US and renamed Reptilian.
What surprises me about the movie is the huge marketing and creation budget they allowed it to have. The movie originally cost 33 million dollars to make, which is a pretty big chunk of change. It was able to make most of that money back however seeing as how the movie was highly successful in South Korea where it pulled in 55 million dollars so far. However, over here in the US where you couldn't turn a channel without seeing the movie preview, the movie has only made around $10 million in its first two weeks, which is what we refer to ladies and gentlemen, as a flop.
Shortly after its release, the movie was continually bashed and made fun of on virtually every movie web site. Rotten Tomatoes has given it a 24% and one out of four stars at my colleges very own newspaper The Ithacan (we are a film school, I trust they know what they are talking about). The even bigger shocker is that apparently the company has not learned its lesson in losing money in the United States. Hyung-rae Shim shocked the movie going world when he announced that a Dragon Wars sequel is already in the works for 2009. Apparently, he didn't get the memo.
1 comment:
2 good posts - good commentary, nice mix of sources
and it looks like you're starting to get noticed by the spammers too? the ringtone comment? If you think it's spam you can remove it (and blog about it (ha ha)
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