Transform Your Ride

I thought it might be nice to change up my blog postings mostly considering that after scanning the internet for a few hours and not finding any movies that caught my attention (besides Jumper), I would begin researching a little post-marketing for some movies. The one that immediatly caught my eye was the summer smash hit Transformers. This movie, which has been called everything from spectacular to "a giant commercial for GMC/The Army", was one of the bigger summer blockbusters bringing in over $316 million in the US alone.

It doesn't take a marketing expert to see just why this movie would be famous. The markets that the production company could expand into were pretty much limitless. First off, you have the most obvious, which would be your toy line. These would reach children (and some adults) ages 4-10 with ease. Hasbro pretty much got handed this option of creating the toys on a silver platter after Dreamworks got into talks with them about producing the high budget movie.

This extensive marketing campaign has made it pretty much impossible to not turn your head and see something that ties in with Transformers somehow. Most apparent, you have the major company that contributed to the movie, GM, having a contest you can enter once you buy the film. By entering information online you can then enter for you chance to win a 2008 Chevy Camaro, the version that was actually used in the movie. Then of course you have the Transformers video game , Transformers Monopoly Edition, and just in time for Halloween, the Optimus Prime costume.

So whats to come for Transformers? Well, I think the answer to that question is pretty obvious. Dreamworks has apparently already given the green light for Transformers 2, and will a strong product base already laid out for them I don't forsee the company having any problem what so ever coming up with some extra cash to splash into the budget. They got their name out there, now all they have to do is create a sequel that was as well made as the original.