Tekken Takes To The Theaters

Taking a multi-million dollar video game and turning it into a multi-million dollar movie is by no means a new idea what so ever. The first video adaptations came with Super Mario Bros in 1993 which proved to be a humongous flop. Mortal Kombat followed a few years later raking in about $70 million, somewhat respectable but making it fall second to the film adaptation of Lara Croft: Tomb Raider.

Comingsoon.net was the first to announce the arrival of the newest video game- to- movie Tekken, set to release in 2009. Marketing tactics are dismal seeing as how production is just beginning, but the hype for the movie is already beginning. It should be interesting to see how much and how exactly the company plans to market this movie to the consumers when it is released. The reason for this stems from the latest video game movie DOA: Dead or Alive, which was barely marketed at all in the US (and the movie kicked some serious ....). The movie, costing around $21 million, only brought in $6 million worldwide.

So far the only marketing tactics placed out have been the release of the movie poster. I was also able to find what was called a teaser trailer, but appears to be fan made. None the less, it appears that the people who will be potraying the characters are shown in the clip.

The movies main marketing tactic of establishing its identity has already been employed for the past 13 years. The movies realease will also be helped by the release of the newest Tekken game, Tekken 6, which is to be realased on Playstation 3 in November. The game will feature the return of the majority of the Tekken characters as well as the introduction of three new characters.